ANICIC is an independent and Sydney-based fashion brand founded in 2021 by Anna Anicic, a Swedish-born fashion designer. Born out of the pandemic, ANICIC aims to redefine conventional notions of masculinity, femininity, and gender identity through the exploration of diverse beauty and innovative silhouettes.
With a focus on sustainability, inclusivity, and cruelty-free practices, Anna handcrafts each garment using locally sourced materials that are either biodegradable, end-of-line, or recycled. Non-toxic, cold-water dyes are used to create vibrant colors and unique patterns, minimizing environmental impact while preserving land and water resources.
ANICIC's expressive and avant-garde designs have received recognition on global platforms, including a feature on the prestigious New York Fashion Week Runway in 2022. The brand has also been showcased in esteemed publications such as Marie Claire Espana, Weekly Style, Harper's Bazaar, Casper Magazine, and FIB Magazine, among others.
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